We were born from this question: “Wouldn’t it be great if you could wear your sportswear out at night?”

"Of course! That's the dream."

We live in our joggers and sneakers and we wanted to create a look that's comfortable, athletic, and for the FIRST TIME EVER, polished enough for Friday and Saturday night. That's why we're here. THE FIRST ATHLETICWEAR BUILT TO GO OUT!

Founded in Southern California, we were built for the basketball fan. The football fan. The sneaker fan. The guy who knows that the only thing more important than being comfortable is LOOKING GOOD and that you shouldn't have to sacrifice one for the other. 

Clean. Comfortable. Athletic. Claim Defame was born to MAKE EVERY DAY FEEL LIKE YOUR PREGAME WALK-IN. 

…and it starts today!